Promote Yourself with Founder Nicole Moreno-Deinzer


What do you do for work?

Hi everyone! Nicole here and welcome to my interview. I’m the founder and Editor-in-Chief of Epifania Magazine, it’s a Lifestyle Magazine for women and I’m The Founder of Epifania marketing where I consult small businesses on their digital marketing and social media.

How did you get into tech?

So, how did I get into the tech industry? Oh it’s an interesting story, my path to the industry goes like this and I remember trying to keep it short and brief because our times are precious but I want to make sure that if you are going on a similar path, you know that you are not alone.

Now, I graduated from Texas Coast State with a degree in Communications Studies. When I graduated, the recession was not at its peak but it was still going on, there wasn’t a lot of traditional journalism jobs and I didn’t have the confidence yet to build something on my own. All my internships in college were media based. At a time, I thought on being a reporter and I didn’t think I could create content and then also create content for social media and then look at all the analytics there.

I just wanted to write and so, all my internship were at me in companies like CVS and DL publications my part-time jobs were radio stations, everything was media focused. So, when I graduated, I got a job in a non-profit sector because I was voluntary on non-profit, I convinced them to be internship than a paid internship and then a part-time job and then I just stayed in the non-profit sector because what I realized was that non-profit sector there was not a lot of people interested in content creation in like social media. Now, only went to people interested in people that didn’t truly know how to do it.

So, that gave me a bit of edge when I was applying for nonprofit roles, I can do the communication roles on top of like social media.  I started to realize after about 5years working in a non-profit sector that what I enjoy doing, the digital Marketing, the content creation, looking at analytics, the bridging of how we can use tech with our messaging; there wasn’t a lot of room for that in non-profits.

Non-profits are ridiculously behind when it comes to tech and it’s not because they are dumb or slow or anything like that, they just don’t have the bandwidth to truly learn or the money to invest in it. They are so focused on their program and as a donor Sino, donors really want their money just to go to the program which I understand but they don’t get that if you want the program to grow, that money’s going to go to (a) paying people and (b) hopefully technology and it’s just [we’re on a video guys, I’m just going to go off on that]

So, I was at this crossroads and I decided to get my MBA because I knew I probably was going to be in the non-profit sector. I wasn’t sure yet if I was going to build anything on my own, my magazine at the time was just a blog, I didn’t trust my digital marketing skills yet and I also didn’t have the technical skills, you know I didn’t take a lot of accounting classes or econ classes as an undergrad. I just took the bare minimum and I decided I was going to change industries; it would be great just to have some technical skills and some like background in that. That’s why I got my MBA. A lot of people thought I was going to get my MA in creative writing cause again I like writing but I wanted to have a good technical background.

And at the end of the day, it did help and gave me the confidence to believe that I could be a Serial Entrepreneur and gave me the confidence to build something and gave me the confidence to reach out and promote myself and I also left with a marketing plan, a business plan, and a strategic plan.

Do you have any advice for other underrepresented people in tech who want to start a business?

So, write this word down ‘Promote.’ I know there’s a lot of studies out there that might seem like millennials are egotistical but I feel like we still especially as women and women business owners, we don’t feel comfortable promoting our services, our expertise or our product or our business whatever we need to promote. You have to promote yourself the way you would promote your child or your significant other or your best friend whoever it is that closest to you. It’s so easy for us to promote other people’s successes but we don’t promote our own successes.

And that’s just going to hurt you in the long run if you don’t promote yourself or believe in yourself, how are other people supposed to promote and believe you? And I know it could be very daunting and very scary to promote yourself because as women or woman of color, you may enter situations, I know I have; I have entered like physical rooms, not digital rooms, physical rooms where I’m the only female, or the only Latino or the youngest woman or the youngest person. Sometimes, all four and it can be very daunting I know, I was scared and it could be very; you just want to hide because you don’t think your voice is necessary or that you really have the expertise you think you do, you know you have all these negative thoughts coming into your mind and I realize those negative thoughts are going to have that revenue and they’re going to affect connections.

If you don’t promote yourself, promote your business, promote whatever you’re doing, again how are other people supposed to promote you? How are other people supposed to talk about you? You need to give them those talking points.

Promoting yourself does not mean you’re egotistical, does not mean you are full of yourself. It just means you’re taking your business and your successes very seriously and you want other people to take them seriously.

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